Solution 7.6

 

 

Calculate the final selling price for the tour per person assuming the operator requires a mark-up of 40 per cent and the expected load factor is 90 per cent. You can assume an exchange rate of $1.25 to €1.00.

This question is a cost plus pricing question that requires the calculation of a total costs per person before adding the mark-up of 40%. The solution starts by calculating the total fixed costs and dividing that by the expected number of soccer fans. Variable costs are also calculated to get the total cost per soccer fan.

Fixed costs:

 

 

 

 

 

    

 

Flights

 

15000 x 3

 

45000

 

 

 

 

 

 

 

 

 

 

Transfers

 

150 x 3/50 = 9 transfers

 

 

 

 

 

9 transfers

x $600 x 1/1.25

 

     4320

 

 

 

 

 

 

 

49,320

 

 

No of persons on tour

3x150 x 90%

405

 

 

 

 

 

 

 

 

 

 

Fixed costs per person

49,320/405

 

121.8

 

 

 

 

 

 

 

 

Variable costs

 

 

 

 

 

 

 

Accommodation

$70x10 nights x 1.0/1.25

560

 

 

Tickets

 

$150x1.0/1.25

 

120

 

 

Vouchers

 

$40 x 1.0/1.25

 

32

712

 

 

 

 

 

 

 

833.8

 

Mark-up 40%

 

 

 

 

333.5

Selling price per person

 

 

 

 

1167.3